Supplement advice is everywhere. But how do you find the good stuff?
Iris is a curated supplement library and guided decision tool for women who are done with the guesswork. Every recommendation is built on evidence, reviewed by human beings, and filters out the noise you don’t need.
Built with you in mind by a wellness industry insider and backed up by health practitioners.
Iris launches in April 2026. Subscribe to our newsletter on Substack to be the first to know. You may unsubscribe at any time.
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Iris was built out of frustration.
After a decade working in the wellness industry, I’ve seen how much trends drive so much of the market, especially when it comes to supplements – the formulations, opaque ingredients lists, and marketing dressed up as science are all just… a lot. After I had my kids, running on little sleep and lots of coffee, I wanted to find ways to feel better and found myself scrolling endlessly through roundup after roundup and spending. so. much. money. I was just as lost as anyone else.
With inside access to the right people, a doctor's report, and a lot of independent research, I eventually found what worked for me. But the years-long journey unearthed a world of murky science, over-hyped claims, and very little regulatory oversight.
The information exists. It's just not accessible.
The lightbulb moment came shortly after, at a conference on Perimenopause & Menopause, headed by an incredible line-up of doctors. The information in that room was extraordinary. And all I could think was:
How the f* do women get access to any of this? How the f* can they trust what they're being told? How the f* do you cut through the marketing steamroller to find what actually matters?
Good products exist. The problem is finding them and knowing why they're worth trusting.
Iris is my answer to that problem.
A curated supplement library and guided decision tool, built on a clear evaluation framework and backed by health practitioners, designed to help women make confident, informed decisions without spending hours they don't have.
If you're looking for women's health, made clear –
Check With Iris™.
– Nicole Noble, Founder
What to expect while we build in the background
Iris is launching in April 2026. In the meantime, Quality Control, our newsletter, is where the thinking happens first. We’re talking it out on:
The women's health news worth knowing
Real talk on how women navigate their health
The science that matters, in a way that makes sense
Higher standards for the supplement industry
Plus, once we launch, we’ll keep you in the know with the latest new review drops from the Iris library
Miracle claims need not apply.